GRI Agent Landing Page Templates

Gemah Ripah Indonesia (GRI) lets every consultant share a personalised landing page, and this is the template set that system runs on. Rather than one generic page, there are separate templates written for different audiences: one speaks to members in their late thirties to fifties who are weighing up a business decision, while another speaks to a Gen Z audience in a completely different voice.

Each template is a complete page with its own narrative, imagery and calls to action, and it is served under the consultant's own code so that every share can be traced back to the person who sent it.

Role

Landing Page Designer & Developer

Duration

2026

JavascriptTailwindCSS

Challenge

A single landing page has to sell the same programme to two very different people. A visitor in their forties deciding whether to invest time and money in a business community is looking for stability, credibility and a clear return, while a visitor in their early twenties is looking for belonging, momentum and a reason to believe they are not doing this alone. The same words do not work for both, and a page that tries to speak to everyone ends up speaking to no one.

There was also a distribution problem. These pages are shared person to person by consultants, so each page has to carry the identity of whoever shared it and make it obvious how to get in touch.

Solution

The set is built around separate templates per audience rather than one page with interchangeable blocks. Each template has its own narrative, imagery and voice: the mature-audience page stays calm and formal, while the Gen Z page is written in casual, direct language with a much bolder visual rhythm.

Every template is served under the consultant's own code, which is stamped into the footer and the contact card and reported back to the tracking endpoint on page load, so a share can always be traced to the person who sent it. Contact is handled inside the page through a floating panel that combines a generated QR code, a share sheet, a downloadable vCard and a WhatsApp link with a pre-filled message, so a visitor can start a conversation without leaving the page.